![]() Focus on the product benefitsĪs a business owner, you are understandably excited to share all of the qualities of your products. This leads perfectly to rule #2 for writing product descriptions. How would this person describe the product to a friend? Use clear and easy-to-understand language in the descriptions to make it easy for customers to recommend your products to their friends who may be new to the field. What features or benefits would interest this person the most? Highlight the specific benefits of each lock, such as its ability to withstand extreme temperatures or resist corrosion, and showcase any certifications or approvals that will be important to your audience. Why would this person be interested in your Shopify store? Show your expertise in the field and range of options to suit various workplace needs to demonstrate your understanding of their unique safety requirements. ![]() What are their interests? Focus on the safety benefits of your locks, highlighting key features like durability and extra safety features. Use keywords like "lockout tagout" or "hazard prevention" in your product descriptions to make them easily found in search results. How did this person arrive on your page? They might be searching for a specific type of lock or just browsing for general safety equipment. Let's answer the above questions to get a clearer idea of what you should include in your product description: Let's take another example, considering you're an industrial safety Lockout Tagout locks company, your expected audience is likely made up of safety officers, maintenance personnel, and engineers in industrial and manufacturing facilities. Rather than focus on the decorative features of the lamp, like most other product descriptions for lamps, The Salt Lady focuses on the features that would appeal to her buyer persona the most. In this case, the potential buyer would likely be interested in learning about these remedies in the product description. Instead, the buyer persona is likely interested in all-natural remedies for the home, especially when it comes to allergies. ![]() The buyer persona is not just any person who is shopping for a lamp. What features or benefits would interest this person the most?īy keeping these questions in mind as you write your product copy, you will be better able to write a product description that sells.įor example, take a look at this product by The Salt Lady.How would this person describe the product to a friend?.Why would this person be interested in your Shopify store, specifically?.What are his or her interests, generally?.How did this person arrive on your page?.Your buyer persona will help you understand which features will be most valuable to your customers and it allows you to tailor your language and messaging to resonate with them.Īs you are writing your product description, keep these questions in mind: This begins with understanding your buyer persona, and a breakdown of the characteristics of your potential customers. You want to be able to define which features would be of most interest to your potential buyers. The first step to writing product descriptions is to define your target audience. In this article, we’ll provide you with nine easy rules that will help you create effective product descriptions that will increase your sales. If you’re struggling to write product descriptions that sell, don’t worry. They provide your customers with important information about your products, help you build your brand voice, and ultimately, convince potential buyers to make a purchase. In the world of ecommerce, product descriptions are an essential part of your sales strategy.
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